Every year, retailers brace themselves for the Christmas rush, which starts with Black Friday – the day in which many stores slash prices of goods or offer deals to encourage more custom. For shop owners, this means making sure that they have enough staff on hand to deal with the influx of customers, as well as ensuring that their inventory is sufficiently stocked. But in recent years, another concern has come to the fore: retail security.
With the rise of shop lifting targeting stores during the holiday season, it's important that retailers take steps to protect their merchandise. The use of retail security tagging is an effective way of doing this – so, how do they work and what benefits can they provide to shops?
What Is Retail Security Tagging?
Retail security tagging/tags are devices that are attached to merchandise to deter theft. The most common type of security tag is the RFID tag, which uses radio waves to communicate with are ceiver. If an item tagged with an RFID tag is stolen, the shop lifting alarm will sound as soon as the thief tries to leave the store.
Other types of security tags include acousto-magnetic (AM) tags and electro magnetic (EM) tags. AM tags work similarly to RFID tags, in that they use radio waves to communicate with are ceiver. However, unlike RFID tags, which can be deactivated once they've been paid for, AM tags must be physically removed from the merchandise by a store employee. EM tags, on the other hand, are activated by an electro magnetic field and will sound an alarm if tampered with.
What Are The Benefits of Retail Security Tagging?
There are many benefits to using retail security tagging, both for retailers and customers alike. For retailers, retail security tagging helps to deter theft and therefore losses. In fact, studies have shown that stores that use retail security tagging experience upto 50% less shrinkage (theft and damage) than stores that don't use any form of loss prevention measures. This not only saves retailers money, but it also frees up staff who would otherwise be needed to monitor shelves and conduct regular stock-takes.
For customers, retail security tagging provides peace of mind knowing that the store they're shopping at takes security seriously. This can be particularly important during busy periods such as Black Friday when theft is more likely to occur. Capturing a shopper's attention is half the battle won – if they have a great in-store experience, this may not just close a sale but it could see them coming back to the store regularly for repeat custom as well.
If you're a retailer gearing up for Black Friday, make sure you have adequate protection for your merchandise by implementing retail security tagging. Not only will this help to deter thieves, but it will also give your customers peace of mind knowing that their safety –and their be longings - are in good hands.
And this is where the Tagmax team can help.
Choose Tagmax For Bespoke Retail Security Solutions
Our retail security experts here at Tagmax have spent over 2 decades in the industry, providing the most up-to-date CCTV systems to all manner of retail, business, educational and government establishments. If you're looking to improve the security of your store, regardless of where you may be located, our EAS security systems can help.
We can introduce a wide range of EAS gates for retail and accompanying EAS security tags to your store; introducing asystem that has been specifically designed for its layout. As such, the bespoke security solution you possess will be one that will be in a better position to serve the business and its requirements. Looking after your important stock, an EAS security tag system often works as a great deterrent to shoplifters. What will be created is a safe and secure environment for your genuine shoppers and staff a like.
If you would like to learn more on how we are able to implement the ideal retail security tagging systems for your store(s), then please do not hesitate to get in touch with our expert team today. Give us a call today on 0800 044 3160 or 07770 870 875.