Discreet AM Loop System Installation at Bicester Village

Tagmax Delivers Discreet AM EAS System for Leading Fashion Retailer

Tagmax was approached by a highly popular, trendy clothing retailer opening a new unit within the premium Bicester Village shopping centre. The core requirement was to transfer their existing AM EAS system from their previous location into the new, more complex retail space.

The client, for whom this marked the 20th system installation by Tagmax, sought a solution that provided robust anti-theft protection for their high-value apparel while maintaining a completely discreet and clean aesthetic fitting for a luxury shopping environment.

The Project: Seamless Transition and Complex Installation

The primary challenge was not just the relocation of equipment, but the highly specific, complex nature of the new doorway configuration and the need for a non-disruptive installation schedule.

Key Objectives:

1. Relocation & Restoration: Remove the functional AM tagging system from the
   previous shop and install it in the new unit.


2. Aesthetic Integration: Ensure the system was fully concealed, with minimal visible
   components to meet the high standards of the Bicester Village location.


3. Technical Challenge: Successfully install the AM Loop System between the main
   shop entrance doors and an internal electronic sliding door without interference.

Action Taken:

• Procurement & Logistics: Due to the bespoke nature of the AM Loop System, Tagmax took proactive steps to arrange replacement cable and specialised floor antennas directly from the manufacturer in China. This procurement was completed prior to the first-fix stage to prevent project delays.
• Complicated Installation: The system had to be installed in a very restricted void space located between the external automatic doors and the internal electronic sliding door. This configuration posed a significant technical risk of electronic interference that could compromise the system's detection reliability.
• Discreet Cabling: The Tagmax installation team ensured all cabling and wiring were meticulously hidden within internal wall and ceiling voids. The only parts of the system visible were the necessary side antennas, resulting in an extremely clean and professional install.
• On-Site Collaboration: The team maintained excellent communication and cooperation with the retailer's site staff throughout the project, ensuring a swift and efficient handover.

Result and Client Benefit

The Tagmax team successfully delivered a fully functional, highly sensitive AM Loop System in a challenging environment.

Key Outcomes:

• System Reliability Maintained: Despite the potential for interference from the adjacent electronic sliding doors, the expertise of the Tagmax team ensured the AM Loop System was installed and calibrated to operate flawlessly.
• Premium Aesthetic Preserved: The successful concealment of all major components means the system delivers maximum security with minimum visual impact, aligning perfectly with the luxury environment of the retailer.
• Ongoing Client Trust: This project marks the 20th security system installed by Tagmax for this popular retailer, demonstrating their continued trust in Tagmax as their long-term partner for effective, high-quality retail security system installation.

Ready to Secure Your Retail Environment?

Do you have a complex security challenge or require a discreet, custom anti-theft solution for your high-value inventory?

Contact Tagmax today to discuss your project and discover how our bespoke systems can protect your people, products, and profits.