Retailers using StoreTech’s analytics alongside in-store data have seen measurable improvements in performance.
Moss Bros achieved a 6% uplift in sales by gaining clearer visibility into traffic, conversion, and store performance.
Tagmax and StoreTech combine product-level visibility with real-time footfall analytics to help retailers understand demand, improve conversion, and optimise store performance.
Retail Decisions Shouldn’t Rely On Guesswork
Retailers often lack clear visibility into what’s happening in-store. While tagging solutions provide product-level visibility, many teams still struggle to connect this with customer demand and overall store performance.
Without integrated retail data:
- Sales are reviewed after the fact
- Store performance is difficult to compare
- Missed opportunities go unnoticed
- Staffing and execution aren’t aligned to demand
From Product Visibility to Store Performance Insight
Tagmax enables product-level visibility through tagging technology. StoreTech builds on this by delivering real-time insight into customer traffic, conversion, and store performance.
Together, this gives retailers a clearer understanding of:
- How customer demand varies by location and time
- Where sales opportunities are being missed
- How stores are performing across an entire estate
Turn Retail Data into Measurable Performance Improvements
By implementing an integrated retail analytics solution, you can move from reactive reporting to proactive store management:
- Track footfall and conversion in real time
- Identify missed sales opportunities instantly
- Align staffing and store execution with demand
- Compare performance across locations
- Make faster, data-driven decisions
Built for Retail Teams Across Your Business
Our analytics platform provides tailored insights for different roles within your business
Store teams – Improve daily execution and responsiveness
Area managers – Compare performance across stores
Head office – Make strategic decisions with confidence
Speak to a Retail Analytics Expert
Discover how combining product visibility with real-time store analytics can improve performance across your retail estate.
Frequently Asked Questions
What is in-store analytics?
In-store analytics uses your existing camera or sensor infrastructure to count footfall, measure dwell time and track movement patterns through the store, turning security hardware you already have into a source of retail performance data rather than loss prevention alone.
Why is in-store analytics important for retailers?
Footfall and conversion data lets you see which areas of the store customers actually engage with, measure whether a layout or promotion change increased visits, and plan staffing around real traffic patterns instead of guesswork. Tagmax's analytics tools are designed to sit on top of your security system rather than requiring separate hardware.
What types of data are typically collected in in-store analytics?
Typically footfall counts (people in and out), dwell time in specific zones, and peak trading periods, all captured anonymously at an aggregate level rather than identifying individual shoppers, so it can inform staffing and merchandising decisions without raising the privacy concerns that facial recognition or tracking-based systems can.